Yes, Deadlines are a Gift!
“The significance of a man is not in what he attains but in what he longs to attain.”
We have found that the majority of our clients think they are ready for a website long before they might actually be ready from a web developer’s point of view. Every one of our clients wants to be ready when they come to us because they feel intuitively that they are indeed ready for a site, but that doesn’t mean they have the content we need to start creating their website.
This gap is not something we prepared for when we first started our business because we assumed when we would have a consultation and the prospective client told us their goals, plan, and timeline for their envisioned site, they knew the steps to get there. But after our clients would give us a site launch deadline, the date would come and go because they weren’t ready with their content . . . for all kinds of reasons. Within a couple of months of being in business, we realized we were not helping ourselves or our clients continuing in this way. So, we created a schedule of milestones. This way, our clients are not only clear about where we are in the development of their site, but they also know what we expect from them in order to keep moving forward. The added bonus is we have a schedule in place for ourselves that has proved to not only be helpful but necessary as we’ve expanded and now juggle multiple clients and projects at the same time. As soon as we implemented this new way of working with our clients, the entire web-building process changed for the better. Not only is the whole team now on the same page in every project we take on, but it creates a positive energy of celebrating the milestones, or mini-successes, that keep our clients motivated to keep moving forward despite other obligations, fears, etc.
If you’re a developer, we definitely recommend incorporating a schedule of milestones, so your client is clear about the entire process and has motivation to stay on track without other obligations getting in the way. If you’re the client, don’t worry if you don’t have everything put together before you approach a developer; just be sure that he/she/they have a system in place that give you some guidance about the necessary steps/milestones along the way. We love guiding our clients to a place that supports their goals for themselves and their business. But really, this is only possible when we agree upon the plan together, which includes deadlines (or as we like to call them “milestones”). As Babe Ruth said, “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”
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